by Douglas Gerlach

The Stock Selection Guide is a two-sided paper form developed by the National Association of Investors Corporation (NAIC) to evaluate a stock for potential purchase. One of the main purposes of the SSG is to identify companies that have historically grown at a faster rate than the market in general, and thus are more likely to do so in the future. By identifying historical trends for the company's growth of both Revenues and Earnings, and then projecting a future growth rate for each, the SSG can be used to predict how the company is likely to perform over the next five years.

**What is the Preferred Procedure?**

The Preferred Procedure usually provides a higher measure of accuracy than trend line projections for two reasons:

- It is usually easier to discern a historic trend from the company's past Revenues growth, and thus project what the future growth rate may be.
- You can apply separate judgements for each of the variables in the calculations.

**Variables in the Calculation**

- Revenues
- Percentage Pre-Tax Profit
*(also known as the Profit Margin)* - Tax Rate
- Preferred Dividends
- Number of Shares Outstanding

Now, look at Section 2, "Evaluating Management," Part A: "Pre-Tax Profit On Sales." Compare the figures for all ten years, as well as the computed average for the last five. Is there a trend? Is there a reasonable median figure? You need to choose a value for the pre-tax profit; for a conservative analysis, choose a percentage on the low end of the range.

Value Line provides a three to five year tax rate projection, which in most cases will suffice for this calculation. You can compare the most recent tax rates to the projected figure to get a feel for the range of numbers. Select a higher tax rate for a more conservative projection, remembering that taxes usually go up and not down.

You also need to know if the company has preferred stock on which it pays dividends. Preferred dividends are paid before Earnings Per Share are calculated.

Finally, you need to estimate the number of shares of common stock that will be outstanding in five years. The current number of outstanding shares is listed in the left hand tables of the Value Line report, but the data table also includes the outstanding shares for each year and a five-year projection. If there is a discernible trend for the historic growth or reduction in the number of shares outstanding, you will want to take this into account when you make your calculations.

Now, use all these numbers to do the computations:

Revenues x % Pre-Tax Profit on Sales = PRE-TAX PROFIT Pre-Tax Profit x (1 - Tax Rate) = NET PROFIT (AFTER TAX) (Net Profit - Prfd Divdnds) ---------------------------- = EARNINGS PER SHARE # of Shares Outstanding

**Conclusion**

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