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For nearly 40 years, Certs have been providing breath-freshening mints to the American public. Here's the truth about their secret ingredient, and a review of their current product line.
One of the most clever marketing schemes in the world of breath mints was developed for Certs mints, with their introduction in 1960 of the revolutionary, yet scientifically curious, ingredient "Retsyn®", to their mints. What does Retsyn® do? How do its mysterious properties affect bad breath? In the past, you could have visitd the "Center for Extended Retsyn Technology" on the Certs.com web site, but, alas, the Center is no longer available (or was that some clever marketing ruse, as well?).
Fortunately, ordinary citizen Robert Dobrin wondered about Retsyn®, too, and so he wrote to the Warner-Lambert Company (the company that manufactures Certs) and asked them for an explanation. A Senior Clinical Scientist for Dental Affairs at the company responded, and Dobrin published his letter, and Warner-Lambert's response, on his Web site. According to Ralph S. Richter:
Retsyn is a trademark of the Warner-Lambert Company and is the term used to designate the active ingredients in Certs, copper gluconate and hydrogenated cottonseed oil. The hydrogenated oil is an oil-in-water emulsion with the oil droplets reduced to a size of less than 10 microns. This finely micronized oil can, therefore can absorb more odor from the oral cavity than droplets of a larger, more common size. The copper gluconate in Certs acts as a chemical deodorant.
With the mystery of Retsyn uncovered at last, mint lovers can rest easy knowing that you can just pop a Certs into your mouth to get that copper gluconate and hydrogenated cottonseed oil working on your bad breath right away.
As popular as Certs are, they're not at the top of Warner-Lambert's best selling products. The company sold $123 million worth of Certs products in 1998, but that falls short of the sales of some of the company's other breath-fighting gums and mints:
All those products pale in comparison to the real leader in the bad breath fight:
There are several different mints now available under the Certs brand name. Here's a rundown:
Certs are the old standby, and probably available at the widest number of grocery, discount, and convenience stores in the country.
Certs Extra (Sugarfree)
Certs Powerful Mints
These mints are indeed quite intense, and while the packaging is innovative, it can be hard to know when you're running out of mints since you can't see how many are left in the box.
Certs Cool Mint Drops
Certs Powerful Mints come in a cardboard slide-top box (the company calls it "stylish," but it's anything but that after a few days in the front pocket of my jeans). The mints are available in Cinnamint, Freshmint (I haven't heard of that herb or plant before), and Peppermint flavors.
The Certs.com web site currently doesn't do anything more than promote a rock festival that Certs is sponsoring, but you can request samples of their Powerful or Cool Mints from the site. For more information on Certs and the other Warner-Lambert Co. gums and mints (Dentyne, Chiclets, Trident, and Clorets), you can check out the company's Gum-Mints.com web site instead. You can even order some of the mints from their online store.
Hopefully, the Certs.com web site will come back to life with a somewhat cooler persona.
Copyright © 1999 JustMints.com